Getting Found by Google

These days getting found by Google is critically important in any marketing plan. Having a search engine marketing campaign (SEM) has become the cornerstone of an online marketing campaign, whether alone, or in tandem with a traditional advertising / PR plan.

A solid online marketing initiative builds on the core principles of search engine optimization (SEO). SEO is an understanding of how Google finds your website content to be optimized to get found (within relevant search queries) by people searching for things using search engines.

The websites the most effective at optimized are database driven – they are called CMS site (content management systems) The best CMS sites are built on the same technology used currently by Google. That technology is called LAMP – the acronym stand for Linux-Apache-MySQL-PHP – a database structure are not only found more easily by Google, but these type of sites allow much deeper integration with a given business or client.

We build these type of sites using WordPress and Drupal. These sites are much easier to write, edit and configure these sites than sites built in the past. The dreaded webmaster is cut out of the loop and the client can take controls of their website if and when they like without having any type of painful learning curve.